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insight | strategy | inspiration

InSpeier is a small consultancy that helps clients and agencies uncover meaningful insights about their customers, develop actionable brand and marketing strategies, and improve the customer experience. That’s what we do every day. Reach out to see how we can help you next.

We specialize in reading between the lines to find opportunities where others find headaches.

Customer Research

Flexible and creative methods to uncover unique insights about your customers and the experience they have throughout their journey and over time

  • Customer interviews

  • Focus groups

  • Ethnographies

  • Usability testing

  • Quantitative surveys

Journey Mapping

Custom journey map and persona development to create visual inspiration with real insights from your customers to guide the way

  • End-to-end journeys

  • Micro journeys

  • Customer personas

  • Ecosystem mapping

  • Workshop facilitation

Strategic Planning

Shift from insight to action with strategic plans rooted in decades of experience across multiple categories so your insights don’t gather dust on a shelf

  • Brand strategy

  • Go to market strategy

  • Digital strategy

  • Drive organizational change

  • Build internal alignment

How to create a journey map

The marketing Swiss Army Knife

Described as the Swiss Army Knife of Marketing, the InSpeier team has all the expertise and tools you need to serve as your strategic planning and insight partner.