Founder, Meredith Speier

has built a career around a passionate pursuit of bringing customers to the forefront. Invigorated by solving consumer problems and seeing opportunities where others see headaches, Meredith has honed the art of “hearing” between the lines. Meredith's unique approach to foundational research lays the groundwork for successful and inspiring strategies by allowing the customer experience to guide the process.

An innovator in the creation of personas, segmentation models and journey maps, Meredith has also orchestrated research initiatives, developed marketing plans, and inspired countless digital and mobile strategies for clients in multiple industries, including Nike, Microsoft, wine.com, 3M, Best Buy, Graco, UnitedHealthcare, Ford Motors, Thrivent, and several start-up ventures.

In addition to client work, Meredith is an adjunct professor at the University of Minnesota teaching Marketing, Market Research and Digital Marketing Strategy. Meredith regularly participates in advisory meetings alongside other faculty to optimize course curriculum and instruction materials.

Meredith is the president emeritus of AdFed MN and currently serves on the board of directors for the Kabarra Institute for Entrepreneurial Studies. A tinkerer at heart, Meredith spends her free time working on new inventions and creating Frankenstein models of some of the better ones. It’s a good conversation starter if nothing else; ask her about it next time you see her.