Founder, Meredith Speier

has built a career around the passionate pursuit of bringing customers to the forefront. Invigorated by solving consumer problems and seeing opportunities where others see headaches, Meredith has honed the art of “hearing” between the lines through custom research, from focus groups and one-on-ones to robust brand health surveys. Meredith's unique approach to foundational research lays the groundwork for successful and inspiring strategies by allowing the customer experience to guide the process.

An innovator in the creation of personas, segmentation models and journey maps, Meredith has also orchestrated research initiatives, developed marketing plans, and inspired countless strategies for clients in multiple industries, including Nike, Microsoft, Boston Scientific, Medtronic, Inspire, 3M, Best Buy, Graco, Associated Bank, RBC, Thrivent, and several start-up ventures.

In addition to client work, Meredith is an adjunct professor at the University of Minnesota teaching Marketing, Market Research and Brand Strategy. Meredith regularly participates in advisory meetings alongside other faculty to optimize course curriculum and instruction materials.

Meredith is the president emeritus of AdFed MN and currently serves on the board of directors for the Kabarra Institute for Entrepreneurial Studies. A tinkerer at heart, Meredith spends her free time working on new inventions and creating Frankenstein models of some of the better ones. It’s a good conversation starter if nothing else; ask her about it next time you see her.