Customer Experience Manifesto

There's no doubt about it, customers have made their way to the grown up table, and their opinions, needs and attitudes are here to stay. Companies across the globe have embraced the discipline of customer experience (CX) and are furiously trying to get ahead of the competitive curve when it comes to satisfying their consumers and driving loyalty.

For all of the companies out there, B2B and B2C alike, who care about their customers and want to create loyal advocates, I offer this customer experience manifesto. I created it several years ago, and it hasn't changed a bit! Rather than keep it hanging on my own wall, I've created a PNG version for you to print and post on your own, or share with your colleagues to keep the CX momentum going.