All tagged customer experience
Drive loyalty and make a measurable difference in the way customers engage with and view your brand by incorporating these simple customer experience principles.
Measuring customer experience doesn't have to be a daunting task, especially when you ask simple questions. Integrate these into your existing metrics to ensure you capture the right data about your most (and least) loyal consumers.
Customers move through a hierarchy in their experience with brands, starting with a base level satisfaction. Use this graph to plot your customers on their journey with your brand.
CX Manifesto: Know your customers. Make it easy. Be relevant. Be an advocate.